See and Hear in Dolby
As the number of Dolby Vision and Dolby Atmos enabled devices in China continued to grow, we worked closely with two key partners to thoroughly understand their marketing strategy and audience.
Throughout the process, our aim was to develop creative toolkits that would inspire, educate and demonstrate the benefits of Dolby Vision and Dolby Atmos technologies to the partner and their customers.
The goal was to develop content that was both visually and audibly rich, from which to effectively attract consumers and partners from a technical perspective as well as from an artistic standpoint. For this production, we sought to express this content through the theme of human movement, and to capture the beautiful fluidity of each style.
Creative Direction: Kiley Hertel, Angus McGilpin
Lead, Content Strategy and Licensing : Helena Ngo
Creative Production Agency : World Wide Mind
Photography and Video : Tim Georgeson
Director of Photography : Ross Richardson
Production : This is Red